OUR STORY



IT WAS ALL A DREAM...


In Spanish, an Ilusión is "a dream." Aspirational, whimsical, and speaks to our true desires.


Our brand represents our dreams.


Ilusión started with a woman’s dream of creating beautiful and comfortable intimates and her husband’s desire to make her ilusión into a reality.


In 1949, that dream was born and Ilusión, would soon become the leading Mexican company dedicated to the women’s world.

Ilusión has grown to be the largest, most well-known intimate apparel brand in Mexico and Central America.

In 1996, Ilusión expanded the dream into the United States and opened shop in Los Angeles, California.





OUR MISSION

Creating fashion and experiences that motivate women to create their own definition of what it means to be a woman.


OUR VISION

To inspire women to be the best version of themselves.


CRAFTSMANSHIP

It is our commitment to create the finest quality garments at the most affordable price.

We fabricate our own textiles and manufacture most products in our facilities with the help of more than 5,000 dedicated employees.


SOCIAL RESPONSIBILITY

Apart from having ethical trade and sourcing practices, Ilusión joins forces with noble causes through different programs and aids,

which are related to women and their society.



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