In Spanish, an Ilusión is "a dream." Aspirational, whimsical, and speaks to our
true desires. Our brand represents our dreams.

Ilusión started with a woman’s dream of creating beautiful and comfortable
intimates and her husband’s desire to make her ilusión into a reality.

In 1949, that dream was born and Ilusión, would soon become the leading Mexican
company dedicated to the women’s world. Ilusión has grown to be the largest,
most well-known intimate apparel brand in Mexico and Central America. In 1996,
Ilusión expanded the dream into the United States and opened shop in Los
Angeles, California.